**UPDATE: A feed issue is preventing Episode 5 from appearing on iTunes.
Episode 5 is now available on iTunes.
**UPDATE: A feed issue is preventing Episode 5 from appearing on iTunes.
Episode 5 is now available on iTunes.
Intro and Sponsor:
Episode 1 of Poco Podcast Tech is now posted on iTunes!
Transcript and Links:
Welcome to Episode 1 of Poco Podcast Tech, where we cover the top tech stories of the past week. I’m Kevin Nuest. This episode is brought to you by Go Daddy. Take advantage of Go Daddy’s special summer sale offer and get a new dot com domain name for as little as $7.49. Visit http://PocoPodcast.com/godaddy for more information.
Spotify in the US:
http://www.zdnet.com/blog/btl/spotify-signs-up-70000-us-paid-subscribers-in-first-week/53061
Spotify has finally come to the US for some Americana listening pleasure. There are currently 3 tiers: free (which is invite only right now), $4.99, and $9.99 if you want access to their mobile app as well as the ability to listen offline. Spotify has a similar look and feel as iTunes and even gives you the ability to add your own music collection to the mix. From what I can see, it has a pretty good sized library of music, but still lacking a lot of songs I searched for or the songs are obscure remix versions. So far, I’m not blown away by Spotify. I still prefer Pandora selecting a variety of songs for me based on my learned music taste. I got sick of my 12 song Spotify playlist pretty fast. Pandora has stolen my music imagination.
Google Revenue Sources
http://www.wired.com/epicenter/2011/07/google-revenue-sources
http://www.wdyl.com
A great infographic was posted on Wired.com showing the breakdown of where Google makes the majority of its $33B each year. 97% of it comes from advertising which is heavily dominated by their PPC keywords for sale. It is surprising to see that almost half of the keyword revenue comes from only 4 industries: Insurance, Loans, Mortgages, and Attorneys. Insurance companies pay the most at $55 per click to fight for new customers. If someone came up with a more efficient way to connect insurance companies to new prospects, they could eat into $8B of Google’s revenue. With 4 major keyword groups making up the majority of Google’s bankroll, it doesn’t seem like they are very diversified against risk. Looks like Google is going to try for more long-tail search terms by putting the ability to do a search right into ads served on its display space. I came across one of these ads for the first time on Pandora. Google asked me “What Do You Love.” Naturally, I typed “Lamp” and hit search because, “I Love Lamp.” I was dropped on a new kind of results page that had all kinds of widgets displaying content about lamps. Videos, books, news, maps, pictures, even popularity of the search term were all displayed on the page. The new landing page is absent of any typical Google keyword or display advertising, but monetization of these additional searches will most likely come in the future.
Owling:
http://www.cnn.com/2011/TECH/web/07/21/owling.meme/index.html
Who needs planking when you have owling. In case you missed it. Planking is the phenomenon of laying stiff on different objects then posting a picture of yourself on your favorite social network for the whole world to see. This activity peaked when a 20 year old man in Australia died after falling off a 7 story balcony while attempting a planking stunt. Planking has now been replaced with Owling. If you see people posting pictures of themselves on Google+ perched on objects with a distant, inquisitive stare, you my friend have just been owled.
Who doesn’t want to buy Hulu?:
http://money.cnn.com/2011/07/22/technology/apple_hulu/index.htm?hpt=te_bn2
It has been rumored over the past month that just about everyone under the sun wants to purchase Hulu. Yahoo, Google, Amazon, ATT, Verizon, even Apple. With Netflix in a slump right now, Hulu could be in a power position to command a good sized price tag of between $1B to $2B. Apple could be a good fit for Hulu. Potential integration with iTunes could allow people to watch the latest episode of The Office on Hulu and seamlessly buy season one on iTunes. Also, Hulu could complete the Apple TV offering, making it a really powerhouse and increasing the demand for the little gadget, turning from a hobby as Steve Jobs calls it, to a real business. Apple’s experience navigating licensing agreements could help Hulu secure the long-term content deals they need to ensure success and profitability in the future.
Entire Apple stores knocked-off
http://technology.inc.com/2011/07/25/not-a-knock-off-apple-product-but-a-whole-store/
You’ve got to love this next story. After having the design of their products mimicked by both legitimate competitors and straight up copycats, Apple has now received the ultimate form of flattery. Entire knock-off Apple stores have began opening up. These stores copy the sterile white look of the Apple stores and even often times sell authentic Apple products. The knock-off stores are mostly in China and most of the employees even believe they actually work for Apple just because they have the same blue polo. I wonder if anyone has opened up a fake BestBuy and just purchased a bunch of new tech stuff from Amazon and eBay at half the price and marked it up to sell to gullible, non-savvy people. Most people that shop as BestBuy would never even know if it was a knock-off store.
Airbnb $112M funding round:
http://money.cnn.com/2011/07/25/technology/airbnb_funding/index.htm
http://www.airbnb.com/info/how_it_works
In a huge round of funding, Airbnb has raised $112M to continue growing its vacation rental startup. The site allows people to rent out empty rooms or their entire house in a marketplace exchange. I will admit that before this round of funding, Airbnb was not on my radar. After taking a quick look at the How It Works video on their site, I can see some really cool possibilities. Instead of staying at a hotel when traveling, you can do upgraded couch surfing. It could also allow you to explore some unique locations. I would love to go on a road trip and stay at only Airbnb properties while exploring the country. That could make a really good blog and PR tactic for Airbnb. The funding raised will be used for expanding internationally, which is also exciting and could completely change the way recent college graduates backpack across Europe. To see the Airbnb How It Works video, check out the link dump.
CNN app downloaded more than 10M times
http://technology.inc.com/2011/07/25/cnns-mobile-push-yields-10000000-mobile-app-downloads/
Finally, the last store of the day. A mobile app downloaded over 10M times across all platforms. No, it’s not from Facebook, Smurfs, or even Farmville. It’s CNN’s continued push into making their news content available everywhere. The app covers headlines, videos, and even live TV access. This is another great step for them to ensure they stay ahead of the decline of traditional media. A draw-back to the Live TV access option on your phone is that you do have to use your cable provider login. With more and more people saying adios to their cable TV, it would be great if there was an ala-cart subscription option of $2.99 per month for example. Regardless of any pitfalls with the new Live TV anywhere option, with over 200M mobile pageviews in June alone, CNN is doing something right.
To see all the articles as well as a transcript from this week’s podcast, visit the link dump at PocoPodcast.com/Tech